I know……it’s not new and in the last twelve months we’ve seen protein added to a plethora of products. Some for good reason and others not so much. In the snacking market there are now tasty bars with added protein, not to mention the quark/yoghurt combo on chilled supermarket shelves to name a few. We are almost in the realms of protein fortification. Although generally in nutrition we refer to food fortification in reference to micronutrients such as vitamin D or B and minerals iodine and calcium.
Protein water. So firstly, there’s nothing really wrong with water in general, it doesn’t need to be changed, perfectly fine how it is. We use it to hydrate our bodies which are made up of around 50-60% of it (1). We’ve already got sparkling and several sugar free flavoured varieties as well as coconut water. And then this turns up. There are several brands on the market and I honestly commend anyone who is trying to start up their own business in a market which is saturated with new products. But please, if I can ask just one thing – food and drink has to actually taste nice. Forget the claims, forget how good it supposedly is for you or what it’s going to do because if you don’t like it you won’t go back for more. And if you do then perhaps rethink your priorities.
I thought, why not, and gave it a try. I was excited, I’d seen this product and wanted to try it, I opened the lid, slowly, carefully and took one sip. Then almost spat it out. The taste was so strong of something artificial, even though it contains no artificial colours of flavours? It went in the bin. 20 grams of protein, no thanks. You see you can get that (and many other nutrients might I add) from food.
½ a medium chicken breast
150g of cottage cheese
3 whole eggs,
200g of Greek yoghurt
to name a few.
Taste is key, it’s what keeps us loyal to certain foods. So, use water for its sole purpose – hydration and food for its purposes – a few which include providing us with protein and micronutrients too. Let’s not mess with the things which are already doing ok. Please.
- Royal College of Nursing, DIY Health Check Point. https://matrix.rcn.org.uk/__data/assets/pdf_file/0006/519630/DIY_Information_Sheet_Total_Body_Water_Percentage.pdf